Uncertainty in cloud service relationships : uncovering the differential effect of three social influence processes on potential and current users
Year of publication: |
December 2018
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Authors: | Trenz, Manuel ; Huntgeburth, Jan ; Veit, Daniel J. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 8, p. 971-983
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Subject: | Cloud computing | Cloud service | Social influence | Social influence theory | IT service | Uncertainty | Service relationship | Cloud Computing | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
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