Uncertainty driving the dynamic development of inter-organisational relationships in engineering services over time
Melanie E. Kreye
| Year of publication: |
2022
|
|---|---|
| Authors: | Kreye, Melanie E. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 101.2022, p. 33-44
|
| Subject: | Buyer-supplier relationships | Case study | Engineering services | Servitization | Uncertainty | Lieferantenmanagement | Supplier relationship management | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | Unternehmensdienstleistung | Business services | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.11.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197741