Uncertainty representation and risk management for direct segmented marketing
Year of publication: |
2020
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Authors: | Pachamanova, Dessislava A. ; Lo, Victor S. ; Gülpınar, Nalân |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 1/2, p. 149-175
|
Subject: | estimation uncertainty | marketing revenue management | risk management | robust optimisation | stochastic programming | Uplift modelling | Theorie | Theory | Risikomanagement | Risk management | Risiko | Risk | Stochastischer Prozess | Stochastic process | Revenue-Management | Revenue management | Mathematische Optimierung | Mathematical programming | Experiment | Entscheidung unter Unsicherheit | Decision under uncertainty |
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