Uncommon Sense : Investment Wisdom Since the Stock Market's Dawn

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""Title page""; ""Copyright""; ""Dedication""; ""FOREWORD""; ""ABOUT THE AUTHOR""; ""ACKNOWLEDGEMENTS""; ""PART I: THE LIMITS OF REASON""; ""0.9 START THINKING FOR YOURSELF""; ""1 THE PIED PIPER""; ""WHY THE CONFIDENCE?""; ""DRAWING THE LINE OF CREDIBILITY""; ""2 THE ART OF PREDICTION""; ""GAME THEORY""; ""ECONOMIC MODELLING""; ""UNLIMITED POSSIBILITIES""; ""3 WHY ECONOMICS WILL NEVER BE A SCIENCE""; ""‘HYPOTHESIS NON FINGO'""; ""A SOCIAL SCIENCE""; ""NOTE""; ""4 FORECASTING THE STOCK MARKET""; ""BABSON'S BREAK""; ""EVANGELINE ADAMS""; ""JESSE LIVERMORE""; ""NOTES""

""5 DOES THE STOCK MARKET FORECAST THE ECONOMY?""""NOTES""; ""6 CAN CHARTS PREDICT?""; ""LOUIS BACHELIER""; ""ALFRED COWLES""; ""HOLBROOK WORKING""; ""RALPH ELLIOTT AND MAURICE KENDALL""; ""HARRY ROBERTS""; ""WHAT ABOUT BULL AND BEAR MARKETS?""; ""PUTTING RANDOMNESS INTO PERSPECTIVE""; ""NOTES""; ""7 MARKET TIMING""; ""IS IT PREDICTION OR A STUDY OF CYCLES?""; ""DOW THEORY""; ""BEN GRAHAM AND THE COMMITTEE ON BANKING AND CURRENCY""; ""BOB SHILLER'S CAPE""; ""JAMES TOBIN'S ‘Q'""; ""WARREN BUFFETT'S FAVOURITE METRIC""; ""THE COPPOCK INDICATOR""; ""MARKET TIMER OR STOCK PICKER?""; ""NOTES""

""8 ARE COMPUTERS THE ANSWER?""""ALGORITHMS""; ""HIGH FREQUENCY TRADING""; ""THOMAS PETERFFY""; ""THINGS HAVEN'T ALWAYS BEEN SO FAST""; ""HOW FAST CAN IT GET?""; ""THE TAKE-HOME MESSAGE""; ""NOTE""; ""9 THE EFFICIENT MARKET HYPOTHESIS""; ""ORIGINS OF THE EMH""; ""EUGENE FAMA""; ""MAKING SENSE OF THE EMH""; ""NOTE""; ""10 TRADER OR INVESTOR?""; ""JESSE LIVERMORE VS WARREN BUFFETT""; ""WHAT IS THE MARKET PRICE TELLING US?""; ""THE STOP LOSS ORDER""; ""THROWING CHARLES DOW INTO THE MIX""; ""NOTES""; ""11 REALISTIC EXPECTATIONS OF RETURNS""; ""PART II: STOCK SCREENS AND VALUE METRICS""

""12 WHERE TO START: STOCK SCREEN OR TRIAD OF ANALYSIS?""""STOCK ANALYSIS AT THE ECONOMY LEVEL""; ""STOCK ANALYSIS AT THE BUSINESS SECTOR LEVEL""; ""FROM THE BOTTOM UP â€" STOCK ANALYSIS AT THE COMPANY LEVEL""; ""STOCK SCREENS""; ""13 DON'T ACCEPT THE PE RATIO AT FACE VALUE""; ""WHAT'S WRONG WITH THE PE?""; ""USING THE PE TO SELECT STOCKS""; ""USING THE PE AS A SCREEN""; ""BOB SHILLER AGAIN""; ""USING THE PE TO CONSTRUCT A PORTFOLIO""; ""14 EARNINGS GROWTH ISN'T ALWAYS A GOOD THING""; ""WHY MANAGEMENTS RETAIN PROFITS DESPITE DELIVERING A POOR ROE""; ""15 WHY DO PRICE TO BOOK RATIOS VARY?""

""WHAT IS BOOK VALUE TELLING US?""""RELATING BOOK VALUE PER SHARE TO MARKET PRICE""; ""WHAT IS A LOW P/B RATIO TELLING US?""; ""NOTE""; ""16 SELECTING STOCKS BY DIVIDEND YIELD""; ""DOGS OF THE DOW""; ""RECEIVING NO DIVIDEND IS OKAY""; ""SO WHICH METRICS SHOULD YOU USE?""; ""PART III: THE GENESIS OF STOCK VALUATION""; ""17 IT ALL STARTED IN EUROPE""; ""LEONARDO PISANO""; ""JEAN TRENCHANT""; ""JOSEPH DE LA VEGA""; ""SIR JOSIAH CHILD AND THE 17TH-CENTURY BUFFETT""; ""THOMAS BASTON AND DANIEL DEFOE""; ""ARCHIBALD HUTCHESON""; ""THOMAS MORTIMER""; ""BEFORE CROSSING THE ATLANTIC""; ""NOTE""

""18 TIME TO CROSS THE ATLANTIC""

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