Unconscious transfer of meaning to brands
Maria Galli; Gerald Gorn
| Year of publication: |
2011
|
|---|---|
| Authors: | Galli, Maria ; Gorn, Gerald J. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 3, p. 215-225
|
| Subject: | Markenimage | Brand image | Linguistik | Linguistics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009259731