Uncovering different forms of customer network changes in M & A
Year of publication: |
2015
|
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Authors: | Degbey, Willam Y. ; Pelto, Elina |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 38.2015, 11, p. 1191-1212
|
Subject: | Change | Network approach | Merger and acquisition | Customer network | Unternehmensnetzwerk | Business network | Übernahme | Takeover | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network | Fusion | Merger | Konsumentenverhalten | Consumer behaviour |
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