Uncovering institutional orientation as a new strategic orientation in industrial marketing
Year of publication: |
2019
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Authors: | Chaney, Damien ; Carrillat, François A. ; Zouari, Abir |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 80.2019, p. 242-250
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Subject: | Institutional orientation | Institutional work | Strategic orientation | Legitimacy | Business referral | Inhabited institutions | Institutionenökonomik | Institutional economics | Strategisches Management | Strategic management | Institutionelle Infrastruktur | Institutional infrastructure | Institutioneller Wandel | Institutional change |
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