Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli, Yusniza Kamarulzaman, and Philip J. Kitchen
| Year of publication: |
2018
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|---|---|
| Authors: | Izzal Asnira Zolkepli ; Kamarulzaman, Yusniza ; Kitchen, Philip J. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 26.2018, 4, p. 412-430
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| Subject: | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2018.1489730 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951500