Uncovering the importance of relationship characteristics in social networks : implications for seeding strategies
Xi Chen, Ralf van der Lans, and Tuan Q. Phan
| Year of publication: |
April 2017
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|---|---|
| Authors: | Chen, Xi ; Lans, Ralf van der ; Phan, Tuan Q. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 2, p. 187-201
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| Subject: | product diffusion | social network analysis | seeding strategy | Bayesian method | multigraph network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.12.0511 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697340