Uncovering the influence of the international marketing function in international firms
Year of publication: |
2014
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Authors: | Gnizy, Itzhak ; Shoham, Aviv |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 1, p. 51-78
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Subject: | International marketing function | International marketing influence | International performance | Strategic orientations | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Internationaler Markteintritt | International market entry | EU-Binnenmarkt | Single European market | EU-Staaten | EU countries |
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