Uncovering the reasons behind consumers' shift from online to offline shopping
Year of publication: |
2023
|
---|---|
Authors: | Kim, Hyo-Jeong ; Han, Sang Man |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 9, p. 1201-1217
|
Subject: | Consumer behavior | E-commerce | E-SERVQUAL | Offline shopping | Online shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | Einzelhandel | Retail trade |
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