Under Armour's founder on learning to leverage celebrity endorsements
Year of publication: |
2012
|
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Authors: | Plank, Kevin |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 90.2012, 5, p. 45-48
|
Subject: | Markenführung | Brand management | Celebrity-Werbung | Celebrity endorsement | Sportartikelbranche | Sporting goods industry | Sportbekleidung | Sportswear | USA | United States |
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