Under-contribution to generic advertising due to self-interested inequity aversion
Year of publication: |
July 2015
|
---|---|
Authors: | Liaukonyte, Jura ; Richards, Timothy J. ; Kaiser, Harry M. ; Rickard, Bradley J. |
Published in: |
European review of agricultural economics : ERAE. - Oxford : Univ. Press, ISSN 0165-1587, ZDB-ID 186964-4. - Vol. 42.2015, 3, p. 473-497
|
Subject: | inequity aversion | generic advertising | experimental economics | Werbung | Advertising | Theorie | Theory | Gerechtigkeit | Justice | Experiment |
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