Underinsurance in mature economies : reasons and remedies

Contrary to general belief, protection gaps are not limited to developed and emerging countries but are also common in advanced economies. A customer survey of The Geneva Association in seven mature economies revealed that people widely understand the fundamental notion of insurance and its vital role in the economy and society. However, people have deep misperceptions about the insurance industry and its products. Addressing this disconnect will be vital to encouraging a wider adoption of insurance in mature economies.