Undermining desire : reducing unhealthy choices by highlighting short-term (vs. long-term) costs
Year of publication: |
2023
|
---|---|
Authors: | Stillman, Paul E. ; Woolley, Kaitlin |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 3, p. 554-575
|
Subject: | motivation | goals | short-term/long-term costs | self-regulation | choice |
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