Underpromise and overdeliver? : online product reviews and firm pricing
Year of publication: |
2021
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Authors: | Martin, Simon ; Shelegia, Sandro |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 79.2021, p. 1-16
|
Subject: | Consumer reviews | Loss leadership | Quality signaling | Reputation | Preismanagement | Pricing strategy | Produktqualität | Product quality | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Signalling | Online-Marketing | Internet marketing |
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Under-promise and over-deliver? : online product reviews and firm pricing
Shelegia, Sandro, (2021)
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Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon, (2019)
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Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon, (2019)
- More ...
-
Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon, (2019)
-
Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon, (2019)
-
Under-promise and over-deliver? : online product reviews and firm pricing
Shelegia, Sandro, (2021)
- More ...