Understanding and neutralizing the expense prediction bias : the role of accessibility, typicality, and skewness
Ray Charles "Chuck" Howard, David J. Hardisty, Abigail B. Sussman, and Marcel F. Lukas
| Year of publication: |
2022
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|---|---|
| Authors: | Howard, Ray Charles ; Hardisty, David J. ; Sussman, Abigail B. ; Lukas, Marcel F. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 2, p. 435-452
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| Subject: | accessibility | budgeting | consumer financial decision making | expense prediction bias | skewness | typicality |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211068025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258045