Understanding antecedents of consumer loyalty toward an emerging country's telecommunications companies
Laura Cristina Henao Colorado and Juan Fernando Tavera Mesías
Year of publication: |
2022
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Authors: | Henao Colorado, Laura Cristina ; Tavera Mesías, Juan Fernando |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 3, p. 270-297
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Subject: | Loyalty | SERVQUAL | telecommunications services | Konsumentenverhalten | Consumer behaviour | Telekommunikation | Telecommunications | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Schwellenländer | Emerging economies | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Telekommunikationspolitik | Telecommunications policy |
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