Understanding audience reception and interpretation of development communications : a research framework proposition
Year of publication: |
2023
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Authors: | Ademolu, Edward |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 28.2023, 1, Art.-No. e1769, p. 1-12
|
Subject: | audience reception | audience studies | development communications | international development | mediation | research framework | visual representations |
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