Understanding business customer value in a retail environment : a scale development study
B. Ney, D. Whitaker and J. Zentes (Department of Business Administration, Saarland University, Saarbruecken, Germany)
| Year of publication: |
December 2015
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|---|---|
| Authors: | Ney, Benjamin ; Whitaker, Darlene ; Zentes, Joachim |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 5, p. 460-472
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| Subject: | business customer value | retail-to-business | strategic retailing | scale development | business model development | Kundenwert | Customer value | Einzelhandel | Retail trade | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2015.1081101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534041