Understanding business markets : interaction, relationships and networks
Year of publication: |
1997 ; 2. ed.
|
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Other Persons: | Ford, David (contributor) |
Institutions: | IMP Group (contributor) |
Publisher: |
London [u.a.] : Dryden Press |
Subject: | Marketingmanagement | Strategisches Management | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Understanding business marketing and purchasing : an interaction approach
Ford, David, (2002)
-
Marketing-Management und Unternehmensführung : Festschrift für Richard Köhler zum 65. Geburtstag
Böhler, Heymo, (2002)
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Developing business strategies
Aaker, David A., (1988)
- More ...
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Understanding business markets : interaction, relationships and networks
Ford, David, (1990)
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Managing business relationships
Ford, David, (1998)
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Understanding business marketing and purchasing : an interaction approach
Ford, David, (2002)
- More ...