Understanding business markets : interaction, relationships and networks
The Industrial Marketing & Purchasing Group. Ed. by David Ford
| Year of publication: |
1997 ; 2. ed.
|
|---|---|
| Other Persons: | Ford, David (contributor) |
| Institutions: | IMP Group (contributor) |
| Publisher: |
London [u.a.] : Dryden Press |
| Subject: | Marketingmanagement | Strategisches Management | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 578 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-03-099053-X ; 0-12-262140-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004347389