Understanding Chinese consumer behaviour towards new products
by Franziska Götze
| Year of publication: |
2011
|
|---|---|
| Authors: | Götze, Franziska |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 33.2011, 2, p. 147-158
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Kulturelle Identität | Cultural identity | Soziale Werte | Social values | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009161429