Understanding Chinese gamblers' adoption of online casinos based on e-marketing mix model
Kin Meng Sam, Chris Chatwin
| Year of publication: |
2018
|
|---|---|
| Authors: | Sam, Kin Meng ; Chatwin, Chris |
| Published in: |
The journal of gambling business and economics. - Buckingham : Univ. of Buckingham Press, ISSN 1751-7990, ZDB-ID 2388616-X. - Vol. 12.2018, 2, p. 67-87
|
| Subject: | Online casinos | E-marketing mix elements | Chinese gamblers' perceptions | Online casino adoption | Behavioral intention | Actual usage | China | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5750/jgbe.v12i2.1691 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012320615