Understanding complaining, service failure identification and service recovery via social media
Karen Jones
Year of publication: |
2022
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Authors: | Jones, Karen |
Published in: |
The SAGE handbook of social media marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4378-4. - 2022, p. 373-387
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Subject: | Beschwerdemanagement | Complaint management | Social Web | Social web |
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