Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs
Year of publication: |
2020
|
---|---|
Authors: | Liu, Jia |
Other Persons: | Ansari, Asim (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
Extent: | 1 Online-Ressource (60 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 21, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3447666 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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