Understanding consumer-perceived value in augmented reality - implications for marketing activities
Year of publication: |
2022
|
---|---|
Authors: | Bartosik-Purgat, Małgorzata ; Ratajczak-Mrozek, Milena |
Published in: |
Competition, strategy, and innovation : the impact of trends in business and the consumer world. - New York, NY$aLondon : Routledge, ISBN 978-1-032-06890-9. - 2022, p. 105-132
|
Subject: | Augmented reality | Consumer perceived value | Marketing | Verbraucher | Consumers | Virtuelle Realität | Virtual reality |
-
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar, (2023)
-
Augmented and virtual reality : future of marketing trends
Zaveri, Bijal, (2019)
-
Impact of augmented reality in sales and marketing
Sharma, Lalit Kumar, (2022)
- More ...
-
Big data Analysis as a source of companies' competitive advantage : a review
Bartosik-Purgat, Małgorzata, (2018)
-
External factors of new media tools' usage in personal communication across countries
Bartosik-Purgat, Małgorzata, (2020)
-
Jankowska, Barbara, (2020)
- More ...