Understanding consumer repurchase intentions towards luxury retail brands : evidence from an emerging market
Year of publication: |
2024
|
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Authors: | Sharma, Purva ; Srivastava, Ankur ; Sharma, Veenu ; Singh, Nidhi ; Nijjer, Shivinder |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103570, p. 1-21
|
Subject: | Consumption values | Emerging markets | Expectation-confirmation theory | Luxury brands | Perceived value | Repurchase intentions | Value-based adoption model | Luxusgüter | Luxury goods | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Aktienrückkauf | Share repurchase |
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