Understanding consumer responses to retailers' cause related voucher schemes : evidence from the UK grocery sector
Year of publication: |
2013
|
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Authors: | Gorton, Matthew ; Angell, Robert ; White, John ; Tseng, Yu-shan |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 11/12, p. 1931-1953
|
Subject: | Cause related voucher schemes | Structural equation modelling | Grocery retail | Vouchers | Retailing | Gutscheinsystem | Voucher programme | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Lebensmittelhandel | Food trade | Lebensmitteleinzelhandel | Food retailing | Großbritannien | United Kingdom |
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