Understanding consumers' cognitive structures : implications for advertising strategy
Jerry C. Olson and Thomas J. Reynolds
| Year of publication: |
1983
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| Authors: | Olson, Jerry C. ; Reynolds, Thomas J. |
| Published in: |
Advertising and consumer psychology. - Lexington, Mass. [u.a.] : Lexington Books, ISBN 0-669-05766-5. - 1983, p. 77-90
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| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002586670