Understanding consumers' motivations to view travel live streaming : scale development and validation
Year of publication: |
2022
|
---|---|
Authors: | Liu, Xinyi ; Zeng, Ying ; Li, Zhiyong ; Huang, Dan |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 44.2022, p. 1-13
|
Subject: | Consumer motivations | Measurement scale development | Technology innovation | Tourism product | Travel live streaming | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism | Motivation | Messung | Measurement |
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