Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Year of publication: |
2014
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Authors: | Min, Sophia D. ; Zhang, James J. ; Kim, Min Kil ; Kim, Chong |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 1/2, p. 19-35
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Subject: | sports consumer | Asian sports | female sports | sports marketing | Sportmarketing | Sports marketing | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Profisport | Professional sports | Asien | Asia | Südkorea | South Korea | Sportorganisation | Sport organization | Gleichberechtigung | Gender equality | Sportökonomik | Sports economics | Sportler | Athletes | Weibliche Arbeitskräfte | Women workers |
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