Understanding consumers' paths to webrooming : a complexity approach
Year of publication: |
2020
|
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Authors: | Aw, Eugene Cheng-Xi |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-9
|
Subject: | Konsumentenverhalten | Consumer behaviour | Komplexe Systeme | Complex systems | Komplexitätsmanagement | Complexity management |
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