Understanding consumers' social networking site usage
Year of publication: |
2014
|
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Authors: | Gironda, John T. ; Korgaonkar, Pradeep K. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 5/6, p. 571-605
|
Subject: | social networking sites | social media | internet marketing | interactive marketing | decomposed theory of planned behaviour | theory of reasoned action | structural equation modelling | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Soziales Netzwerk | Social network |
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