Understanding continuance intention to use online to offline (O2O) apps
Year of publication: |
2020
|
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Authors: | Hsu, Chin-Lung ; Lin, Judy Chuan-Chuan |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 4, p. 883-897
|
Subject: | O2O | Mobile application | Expectation confirmation model | Continuance intention | Transaction cost | Deregulierung | Deregulation | Transaktionskosten | Transaction costs | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung |
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