Understanding corporate clients: why banks need to rethink their business models and approach to client relationship management
Per Fremlin
| Year of publication: |
2008
|
|---|---|
| Authors: | Fremlin, Per ; King, Joseph ; Mathias, Peter |
| Published in: |
Journal of payments strategy & systems. - London : Stewart, ISSN 1750-1806, ZDB-ID 2419618-6. - Vol. 2.2007/08, 2, p. 119-126
|
| Subject: | Firmenkundengeschäft | Corporate banking | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003688478