Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Amélia Carvalho and Teresa Fernandes
| Year of publication: |
2018
|
|---|---|
| Authors: | Carvalho, Amélia ; Fernandes, Teresa |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 26.2018, 1/2, p. 23-37
|
| Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Markentreue | Brand loyalty | Portugal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2017.1389241 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884472