Understanding customer experience : asymmetry effects of touchpoints on hotel booking decision
Year of publication: |
2022
|
---|---|
Authors: | Kim, Eun Joo |
Published in: |
Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 1-5275-8034-2. - 2022, p. 135-160
|
Subject: | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing |
-
Fam, Kim Shyan, (2023)
-
Vaeztehrani, Amirhossein, (2015)
-
Investigating the key routes to customers' delightful moments in the hotel context
Lee, Seonjeong, (2015)
- More ...
-
Hotel review framing and the “law of small numbers”
Cain, Lisa N., (2020)
-
Examining restaurant purchase intention during crises : the role of message appeal
Kim, Minji, (2021)
-
Signaling effects of branded amenities on customer-based brand equity
Kim, Eun Joo, (2021)
- More ...