Understanding customer needs
Abbie Griffin
| Year of publication: |
2010
|
|---|---|
| Authors: | Griffin, Abbie |
| Published in: |
Encyclopedia of technology and innovation management. - Chichester : Wiley, ISBN 1-4051-6049-7. - 2010, p. 231-232
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945792