Understanding Customers and Relationships in Software Technology SMEs
Year of publication: |
2010-08
|
---|---|
Authors: | Parry, Sara ; Jones, Rosalind ; Rowley, Jennifer ; Kupiec-Teahan, Beata |
Institutions: | Bangor Business School, Bangor University |
Subject: | Software technology SMEs | B2B relationships | Customer-perceived value | Adaptive Conjoint Analysis |
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