Understanding customers' usage behavior towards online banking services : an integrated risk-benefit framework
Year of publication: |
2023
|
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Authors: | Kaur, Simarpreet ; Arora, Sangeeta |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 1, p. 74-98
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Subject: | Behavioral intention | Online banking services (OBS) | Perceived benefit | Perceived risk | Usage behavior | UTAUT2 | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Verbrauchereinstellung | Consumer attitudes | Kundenzufriedenheit | Customer satisfaction |
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