Understanding differences in segment-specific willingness-to-pay for the fair trade label
by Friederike Paetz and Daniel Guhl
| Year of publication: |
2017
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|---|---|
| Authors: | Paetz, Friederike ; Guhl, Daniel |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 4, p. 37-46
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| Subject: | Fair Trade Label | Discrete Choice Experiment | Finite Mixture-Multinomial Logit Model | Zahlungsbereitschaftsanalyse | Willingness to pay | Fairer Handel | Fair trade | Warenkennzeichnung | Product labelling | Diskrete Entscheidung | Discrete choice | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780911