Understanding dimensions of customer-based brand equity in banks
Lizu Bassan, Lalit Mohan Kathuria
| Year of publication: |
2016
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|---|---|
| Authors: | Bassan, Lizu ; Kathuria, Lalit Mohan |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 5.2016, 1/2/3, p. 21-33
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| Subject: | customer-based brand equity | banks | tangibles | trust | reliability | customer satisfaction | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Bank | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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