Understanding Disney : the manufacture of fantasy

Janet Wasko

"Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company continues to manufacture the fantasies that enthrall millions"--

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Alternative title:	Disney
Year of publication:	[2020] ; Second edition
Authors:	Wasko, Janet
Publisher:	Medford, MA : Polity
Subject:	Walt Disney Company <Burbank, Calif.> \| Filmwirtschaft \| Film industry \| Freizeitwirtschaft \| Leisure industries \| Unternehmensgeschichte \| Business history \| Strategisches Management \| Strategic management \| Marktforschung \| Market research \| USA \| United States \| Walt Disney \| Filmgesellschaft
Description of contents:	Table of Contents [gbv.de]

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Extent:	vii, 351 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturangaben
ISBN:	978-0-7456-9563-1 ; 978-0-7456-9564-8 ; 978-0-7456-9567-9
Classification:	Filmproduktion, Filmtechnik
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012171360