Understanding donors : a case of university performing arts programs in the USA
Year of publication: |
2011
|
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Authors: | Ko, Yong Jae ; Gibson, Heather J. ; Kim, May |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 16.2011, 2, p. 166-182
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Subject: | Fundraising | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution | Kunst | Arts | USA | United States |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.411 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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