Understanding effect sizes in consumer psychology
Year of publication: |
2023
|
---|---|
Authors: | Dias, Rodrigo S. ; Spiller, Stephen ; Fitzsimons, Gavan J. |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 3, p. 367-374
|
Subject: | Effect sizes | Open science | Replication | Research methods | Sample sizes | Betriebsgröße | Firm size | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method |
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