Understanding effective factors affecting brand equity
Year of publication: |
2022
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Authors: | Bhumiphat Gilitwala ; Nag, Amit Kumar |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2104431, p. 1-11
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Subject: | brand association | Brand awareness | brand equity | brand image | brand loyalty | Business, Administration and Management | Marketing Management | perceived quality | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2104431 [DOI] hdl:10419/289091 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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