Understanding Emerging Threats to Online Advertising
Year of publication: |
2016
|
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Authors: | Budak, Ceren ; Goel, Sharad ; Rao, Justin M. ; Zervas, Georgios |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (26 p) |
---|---|
Series: | Boston U. School of Management Research Paper ; No. 2505643 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 11, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2505643 [DOI] |
Classification: | L10 - Market Structure, Firm Strategy, and Market Performance. General ; M37 - Advertising ; C93 - Field Experiments |
Source: | ECONIS - Online Catalogue of the ZBW |
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