Understanding emotionally involved publics : the effects of crisis type and felt involvement on publics' emotional responses to different consumer product crises
Year of publication: |
2016
|
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Authors: | Kim, Jeesun ; Jin, Yan |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 21.2016, 4, p. 465-482
|
Subject: | Crisis communication | Empathy | Anger | Crisis type | Felt involvement | Product category | Emotion | Konsumentenverhalten | Consumer behaviour | Krisenmanagement | Crisis management |
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