Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation : a legitimacy-as-perception perspective
Year of publication: |
2022
|
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Authors: | Tjandra, Nathalia Christiani ; Garavan, Thomas N. ; Aroean, Lukman ; Prabandari, Yayi Suryo |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 4, p. 1042-1064
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Subject: | Ethical legitimacy | Ethical perception | Indonesia | Legitimacy | Legitimacy-as-perception theory | Promotion and sponsorship | Qualitative research | TAPS | Tobacco advertising | Tobacco marketing | Indonesien | Sponsoring | Sponsorship | Werbung | Advertising | Legitimität | Unternehmensethik | Business ethics | Rauchen | Smoking | Ethik | Ethics | Wahrnehmung | Perception | Tabak | Tobacco |
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