Understanding Facebook commerce (f-commerce) actual purchase from an artificial neural network perspective
Lai-Ying Leong, Noor Ismawati Jaafar, Sulaiman Ainin
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Leong, Lai-Ying ; Noor Ismawati Jaafar ; Sulaiman Ainin |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 19.2018, 1, p. 75-103
|
| Subject: | Facebook commerce (f-commerce) | Actual purchase | Web usage theory | Trust transference theory | Artificial neural network | Social Web | Social web | Neuronale Netze | Neural networks | Theorie | Theory | Online-Handel | Online retailing | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011865636